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Sixth Street Rebrand

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Sixth Street Rebrand

Sixth Street Rebrand

This rebrand is unreleased — Sixth Street has not launched it publicly yet. Shared here in confidence.

Industry

  • Financial Services

Year

2026

Team

  • Derrick Forrest
  • Soong Shin
  • Francisco Seiz
  • Matty Woodward
  • Joao Mestre

A ground-up identity rebuild for a global investment firm.

Services

  • Logo Design
  • Visual Identity
  • Design Systems

Brief

Sixth Street is a global investment firm working across the full spectrum of company growth — building businesses, financing them, and identifying value where others don't look. I joined their site redesign to build out the design system, then redesigned their logo into a mark built entirely from equilateral triangles, forming a six with a diamond at its center. That motif became the throughline for the rest of the identity — I helped carry it through the brand guidelines and a scalable set of bespoke components.

Finding

The original mark had uneven visual weight — inconsistent angles that never quite balanced. Rebuilding it from a grid of identical equilateral triangles gave the six, and everything built from it, a geometric logic flexible enough to become icons, dividers, and data visualization without ever looking arbitrary.

Overview

One motif, carried through the whole site.

Once the mark was rebuilt from equal triangles, the diamond at its center stopped being just a logo detail and became the redesign's throughline. It shows up as a hover state on the investment carousel, a section divider in the brand guidelines, a loading cue tied to "One prism, multiple perspectives" — the same geometric logic scaling down into UI and up into full-bleed photography without ever feeling bolted on.

Detail

A pattern built to reuse.

This case-study carousel is one of the scalable components built for the new design system — a pattern that could hold any number of investments, in any order, without needing a bespoke layout every time.

Sixth Street mark construction — triangle grid building into the faceted diamond mark
Sixth Street logo construction spec — clearspace and proportion grid for the mark and wordmark

Process

From an uneven mark to a full system.

The existing logo had real balance problems — the geometry didn't sit right at any size. I rebuilt it from scratch: a six made entirely of equal triangles, with a diamond at the center where they meet. That same triangle logic — sharp angles, softened edges — carried through the rest of the identity, and the diamond became a recurring component across the site. I supported the brand guidelines alongside the broader design system update, documenting how the new mark and its motifs should scale across every touchpoint — down to a single motion cue built around "One prism, multiple perspectives."

Sixth Street logo mark
Golden Gate Bridge in fog
Sixth Street typography specimen
Photo of a Sixth Street team member in conversation
Sixth Street brand — agility is our edge
Sixth Street brand — an investor-first mentality
Sixth Street brand — 98% of employees stat
Aerial photo of a surfer and wave with the Sixth Street logo
Sixth Street primary brand color palette

Color System

A palette rooted in place.

Drawing from San Francisco's distinctive landscape — where Sixth Street was founded — we built a comprehensive color system rooted in place. Every hue references this source: the International Orange of the Golden Gate Bridge, the deep Pine of Marin at dusk, the saturated Ocean of the bay itself.

Sixth Street brand guidelines — brand identity section cover
Sixth Street brand guidelines — table of contents
Sixth Street brand guidelines — logo size usage
Sixth Street brand guidelines — acceptable color pairings
Sixth Street brand guidelines — primary brand colors
Sixth Street brand guidelines — logo usage in context
Sixth Street brand guidelines — photography and art direction
Sixth Street brand guidelines — typography hierarchy
Sixth Street brand guidelines — data visualization examples
Sixth Street brand guidelines — brand hierarchy example
Sixth Street brand guidelines — core photography principles
Sixth Street brand guidelines — swag applications
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