Background
Data pulled from some unlikely sources.
Data was gathered from the American Kennel Club, scientific journals, and the Government Accountability Office, then visualized in D3.js with a Riso-print aesthetic carried consistently across every illustration.
Detail
A palette dogs can actually see.
Dogs see primarily blue and yellow, so those became the project's core palette. Since dogs can't see red or read at all, red text marks information that's irrelevant to them, a tongue-in-cheek nod for the "guide dog" character. Ivy Presto Headline brings a touch of elegance that plays against the lighthearted illustrations, Roca adds a modern serif twist, and Neue Haas Grotesk keeps body copy clean and legible. Four hidden symbols tie back to the four working-dog job categories (guides, blue collar & misc, sniffers, and medical) as small easter eggs for anyone paying attention.
Job categories: sniffers, guides, medical, misc.
