Kingston FURY Beast DDR4 RGB Special Edition RAM module, white and pink, on a wave-textured background

Designing a Special Edition RAM Module

Industry

  • Consumer Electronics

Year

2021

Team

  • Brian Chan, Product Photography
  • Eduardo Diaz, 3D Renderings
  • Manny Hidalgo, Art Direction
  • Marion Strupp, Art Direction
  • Kaitlin Sandoval, Art Direction

A special edition gaming RAM module designed during my time at Kingston Technology as a graphic designer.

Services

  • Product Design
  • Photo Retouching
  • Web & Social Assets

Project Brief

DDR4, or "double data rate fourth generation" memory, powers gaming and computing systems. The design team was tasked with creating a Special Edition to refresh the DDR4 module, aiming to boost sales across the company's gaming line.

Market Research

As the PlayStation 5 launched as the first white gaming console, and all-white computer builds gained popularity among PC enthusiasts, I designed a white module to capitalize on the trend, create buzz, and drive traffic to the website and related products.

Design Thinking

I envisioned a white module, departing from Kingston's black designs with intricate patterns. Inspired by Zaha Hadid's minimalist curves, I aimed to convey serene swiftness, reflecting the product's speed and performance.

Final Assets

Final assets for web and social.

I designed two responsive web assets that complemented the product photography, using light, organic shapes to highlight the module's sleek lines. I also handled photo retouching to ensure polished, high-quality visuals for the webpage. As the product was a limited-edition release, the original product page is no longer available.

Kingston FURY Beast DDR4 RGB Special Edition web asset, view 1
Kingston FURY Beast DDR4 RGB Special Edition web asset, view 2
Kingston FURY Beast DDR4 RGB Special Edition web asset, view 3
Kingston FURY Beast DDR4 RGB Special Edition web asset, view 4

Process

Exploratory sketches.

Option 2 was chosen as the final design.

Exploratory sketch option for the RAM module design, option 1
Exploratory sketch option for the RAM module design, option 2 (final)
Exploratory sketch option for the RAM module design, option 3
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